Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons." Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth...

How does marketing and advertising impact the human spirit in a noisy, content-saturated world? Better question: How should it?

As brands, businesses, and organizations, how do we turn something as uninteresting or even at times offensive as "advertising" into an enriching experience for our audience? How can we use our digital tools and social environment to restore people-leaving them better than we found them?

Finally Human explores these questions and offers solutions through proven strategies and thoughtful case studies. With the tools in this...