How are consumers determining whether spatial data is suitable for them? Today, the Internet provides access to plenty of mapping data of varying quality. To date, literature and industry conventions have both assumed that finding data which is fit for a given purpose, predominantly involves reading standardized data about the data (or 'metadata'). Metadata has to be written by the data provider and relentlessly updated as the data changes. This approach presumably made sense in 1983, before the Internet and Google were household terms, but where is the empirical evidence of potential...