Global leisure services industry is expected to be worth $3.4 trillion by 2010. This makes assessing consumers value perceptions an important tool for marketers to adjust their services and meet consumers needs and expectations. This study investigates the application and relevance of SERV-PERVAL scale as a measure of consumers perceptions of service value in mid-scale restaurants. The scale measures five dimensions of perceived value... perceived quality, monetary & behavioural price emotional response and reputation. Results can assist marketers with the decision process of how best to...

The development and progression of colonic carcinogenesis are known to be caused by the accumulation of cancer related genetic alterations.These alterations affect the expression of a variety of downstream genes, including those involved in regulating the cell cycle, apoptosis, adhesion, and angiogenesis.p53 overexpression is a late event in colorectal tumorigenesis and can be used as a marker of the risk of malignant transformation of advanced colorectal adenoma.bcl-2 may play an important role in the early stage of the adenoma-carcinoma sequence. PCNA expression is sequentially increased...