In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Mankekar examines both entertainment narratives and advertisements designed to convey particular ideas...