Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place. Some fear change. Some fear displacement. But most simply don't know how it actually generate ROI. If you are one of those, this book is for you. Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance,...
Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, t...
