This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,...
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addres...
Selected by Choice magazine as an Outstanding Academic Title
When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle.
Theater historian Marlis...
Selected by Choice magazine as an Outstanding Academic Title
When Broadway Was the Runway explores the central and largely unac...
Transatlantic Broadway traces the infrastructural networks and technological advances that supported the globalization of popular entertainment in the pre-World War I period, with a specific focus on the production and performance of Broadway as physical space, dream factory, and glorious machine.
Transatlantic Broadway traces the infrastructural networks and technological advances that supported the globalization of popular entertainment in the...
Since its inception as an institutionalized discipline in the United States during the 1980s, performance studies has focused on the interdisciplinary analysis of a broad spectrum of cultural behaviours including theatre, dance, folklore, popular entertainments, performance art, protests, cultural rituals, and the performance of self in everyday life. Performance Studies in Canada brings together a diverse group of scholars to explore the national emergence of performance studies as a field in Canada. To date, no systematic attempts has been made to consider how this methodology is being...
Since its inception as an institutionalized discipline in the United States during the 1980s, performance studies has focused on the interdisciplinary...
Since its inception as an institutionalized discipline in the United States during the 1980s, performance studies has focused on the interdisciplinary analysis of a broad spectrum of cultural behaviours including theatre, dance, folklore, popular entertainments, performance art, protests, cultural rituals, and the performance of self in everyday life. Performance Studies in Canada brings together a diverse group of scholars to explore the national emergence of performance studies as a field in Canada. To date, no systematic attempts has been made to consider how this methodology is being...
Since its inception as an institutionalized discipline in the United States during the 1980s, performance studies has focused on the interdisciplinary...
