This is a rhetorical case study in the evolving presentation of science to the public. Joanna S. Ploeger examines the communicative practices of the Fermi National Accelerator Laboratory in suburban Chicago to show how the rhetoric of science functions as an indicator of the intellectual and political interests of scientific institutions. She delineates the rhetorical strategies by which Fermilab's founders, especially Robert R. Wilson, sought the consent, cooperation, and goodwill of its neighbors. Wilson's rhetoric was an attempt to distinguish Fermilab from other laboratories in the...
This is a rhetorical case study in the evolving presentation of science to the public. Joanna S. Ploeger examines the communicative practices of the F...