Fred Harvey and the Santa Fe Railway teamed up to develop tourism in the American Southwest from the late 1880s to the 1960s. These two companies formed an interdependent alliance that welcomed travelers thirsty for a civilized "western experience." The Harvey Company provided first class food served by friendly "Harvey Girls" on the trains and offered grand accommodations near the stations, and both Fred Harvey and the Santa Fe energetically promoted the Southwest through marketing strategies, including hundreds of postcard images of scenic landscapes and historic cultures in New Mexico and...