The Websters' Dictionary shows you how the big success stories in Web advocacy -- groups like MoveOn.org and Heritage.org, starting from very little achieved such massive success. And how you can too. This book lays it out from the basic to the sophisticated. How to get a domain name (and what domain name to pick). How to create a great website ... or select someone to do it for you. What kind of site will let you use the power of Web 2.0 at the lowest possible cost. What style gives you impact. What content works? How much should you be prepared to spend? What kind of team will you need? It...

The Websters' Dictionary shows you how the big success stories in Web advocacy -- groups like MoveOn.org and Heritage.org, starting from very little achieved such massive success. And how you can too. This book lays it out from the basic to the sophisticated. How to get a domain name (and what domain name to pick). How to create a great website ... or select someone to do it for you. What kind of site will let you use the power of Web 2.0 at the lowest possible cost. What style gives you impact. What content works? How much should you be prepared to spend? What kind of team will you need? It...