Library of Science Book Club selection
"Discover" magazine What to Read selection
A really great book. IRA FLATOW, "Science Friday"
One of the finest science writers I ve ever read. "Los Angeles Times"
Ellard has a knack for distilling obscure scientific theories into practical wisdom. "New York Times Book Review"
Ellard] mak es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating. NPR
Colin Ellard is one of the world s foremost thinkers on the neuroscience of urban design. Here he offers an entirely new...