"Macias organizes his excellent material with meticulous care. It covers all aspects of crisis management from planning, preventing to responding. I encourage everyone who is in business, management, or dealing with a crisis in their personal life to read this book." Christie Smith, Senior Writer OK Magazine "Beat the Press has the insider's knowledge to put power into the hands of ordinary people and small businesses. Anyone who reads it will have what it takes to keep the media from being sloppy or unfair. I even learned a few tricks. If you're living in a cave you won't need this book....