This paper describes the development of a new music industry program whose purpose is meant to meet the needs of the following three demands: 1) Sectors of the music industry are nearing extinction and need new and well-prepared leaders to create innovative means of revitalizing business; 2) Traditional schools of music need new program designs to stimulate their declining enrollments; 3) Students need well-designed curriculums that adequately prepare them for careers in today s music industry. A strategically designed program is the key to answering all three of these ever-present demands....