The consolidation among German carriers and a wave of new foreign providers have changed the conditions in the German industrial insurance market drastically. To stay competitive nowadays, industrial insurers have to adjust to the modified conditions of competition and have to develop new strategic competitive advantages. The key issue for carriers is thereby the identification, development and fostering of determinants which influence the buying decision of insurance buyers. The buyer perception of overall competitiveness is strongly related to the actual decision to buy.
This book reviews...