In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging market. Full of astonishing you-are-there details, this book is a fascinating tour of the challenges that Meitar and his colleagues faced in taking on a well-funded competitor, the Coca-Cola organization. In the rapidly changing market environment of Romania, the cola wars were not only between Pepsi...

Feeling isolated, depressed, or directionless in life? Here's a radical idea: volunteer The most healing thing a lonely, lost, or just plain bored person can do is place the concerns of another human being above their own. It's almost selfish in its effectiveness. Be selfish by being selfless. That's one of the themes of MORE Than me: Stepping Out of Yourself and into Humanity. The authors of this book discovered (partly intentionally but mostly by accident) the transformative power of volunteerism. Once they experienced the benefits of stepping out of self and into humanity, they began to...