Thinking about Religion examines cutting-edge breakthroughs from across the sciences concluding that religion persists because the mind is primed for faith, ready to grasp and fiercely defend beliefs that make sense but defy logic.
Thinking about Religion examines cutting-edge breakthroughs from across the sciences concluding that religion persists because the mind is primed for ...
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional...
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students ...
Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms of Belief Change is relevant to anyone interested in the machinations of how this occurs. It explains how certain ideas and concepts steal a place in the mind because they latch on to hardwired ways of thinking, experiencing, and behaving. Concepts throw light upon the mind's desires,...
Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love...
Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process.
Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engag...
Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a 'dual' organization capable of amplifying the tension can optimize efficiency while seeding innovation. Reinventing Innovation examines the nature of dual organizing, presents a series of in-depth cases to reveal its...
Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goal...
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry.
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book...