The motivation for this thesis was to find, by a literature review, determinants that could show if the concept mass customization can be used successfully to implement the individualized printed newspaper. With the individualized newspaper, newspaper companies can address developments in their business environment which have lead to a significant decline in their readership. The individualized newspaper is in a new approach which provides the opportunity for publishers to counter that decline, and potentially create new sources of income. It follows the slogan of editors in the 70s, "Give...