We all like travelling, and the airplanes are often our favourites. But when we get on to the plane we do not think about the mechanism which is behind our trip. Do we know why and how can we travel cheap with these so called budget airlines? How can they do this business so well, which is normally very hard and expensive even for the biggest national airlines?
This book tries to give us the answer by talking about the strategy of low-cost airlines in general and through the example of easyJet. In the last decades lots of things has changed in the centralized air transport industry with the...