The reluctance of individuals in general and college students in particular to seek professional help for personal concerns has been well documented in the literature on help-seeking. Many authors have indicated that changes should be made in the services provided to students to try to increase willingness to seek professional help for personal concerns. Few attempts have been made, however, to implement changes. Based on available information, students at the university in this study may have lower than average willingness to seek professional help for personal concerns. This study...