This study seeks to gain insight into environmental management im-plemented by micro and small tourism enterprises and explore levels of awareness and interest among owner-managers of micro and small tourism enterprises toward schemes aiming for the environmental improvement of business. The research uncovers findings that elevate possibilities for reducing misinterpretation of terminology relative to sustainable tourism business. A qualitative, semi-structured interview approach was used to gain in-depth and detailed perspectives from owner-managers of micro and small tourism enterprises....