Every meaningful conversation is a pitch. You are always influencing someone, making an impression, advancing a cause - or not. What you are reading is a pitch. If you pitch well, your life will be filled with wins. But if you don't, your life will be filled with stalemates. This book is for the entrepreneur or visionary leader who seeks to change the world by winning investment, grants, customers, hearts and minds, or by advancing a cause. This book is also for you if you want to change your world by having people 'get' you on topics you care about or by securing a promotion, pay rise or...