Reading culture has a dual meaning: the way in which people read (make sense of) images of culture and the reading culture of a community (the conditions in which readers and texts exist together). In the contemporary reading environment, understanding of the depictions of culture found in a novel is influenced by publicity and promotion, educational institutions, book stores, funding bodies and other links between the reading public and the production and sale of books. This study draws on translation theory to show that all of these interested parties act as translators of the text, making...