The research for this extensive, two volume project. represents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. "Muscle, Smoke and Mirrors" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as "Physical Culture." Experience what bodybuilding was originally and learn just exactly what "Physical Culture" really is. See what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally. Read how the merger of...

The research for this extensive, two volume project. represents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. "Muscle, Smoke and Mirrors" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as "Physical Culture." Experience what bodybuilding was originally and learn just exactly what "Physical Culture" really is. See what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally. Read how the merger of...

For twenty-three years, George Fischbeck was a schoolteacher in Albuquerque, and for the last thirteen of those years taught science on a public television station that was beamed all over New Mexico. He also served as a weatherman on Albuquerque's top-rated TV newscast where he was so popular that the general manager of a competing station sent tapes of his weather forecasts to all the top ABC Network stations nationwide in hope that one would hire George and get him out of New Mexico. When KABC-TV in Los Angeles responded, it was the start of a love affair between Dr. George and the City of...