This volume examines advertising for McDonald's, Levi's Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a market and destroy traditions.

In the less than eight decades since Superman s debut in 1938, comic book superheroes have become an indispensable part of American society and the nation s dominant mythology. They represent America s hopes, dreams, fears, and needs. As a form of popular literature, superhero narratives have closely mirrored trends and events in the nation. This study views American history from 1938 to 2010 through the lens of superhero comics, revealing the spandex-clad guardians to be not only fictional characters but barometers of the place and time in which they reside. Instructors considering this book...