Whether searching, shopping, or socializing, Web users leave behind a great deal of data revealing their information needs, mindset, and approaches used, creating vast opportunities for Web service providers as well as a host of security and privacy concerns for consumers. The Handbook of Research on Web Log Analysis reflects on the multifaceted themes of Web use and presents various approaches to log analysis. This expansive collection reviews the history of Web log analysis and examines new trends including the issues of privacy, social interaction and community building. Over 20 research...