Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt...
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wi...
...Where is Black City? Who lives there; who are these people? Black City is located on the outskirts of reality and insanity ("as I see it") you know where tangible and intangible meet; where there's a sensitive blend of good and evil...
...Where is Black City? Who lives there; who are these people? Black City is located on the outskirts of reality and insanity ("as I see it") you kno...
