This Research explores the Critical factors about the willingness of individual subscriber as well as the respective personal background and customer demand that affect the willingness to adopt the third Generation Mobile Communication Systems. Meanwhile, an analysis is conducted on the Critical factors about the willingness of adoption and the influence of customer demand that affect the willingness in adoption.
Based on the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Innovation Diffusion Theory (IDT) and taking Technology Acceptance Module (TAM), additionally, making...