The author looks in depth at the topic of Mobile TV, a technology some experts predict will one day be as commonplace as mobile telephony is today. Countries such as Japan and South Korea show that significant demand exists for Mobile TV and that potentially enormous rewards are available for those who implement it successfully. So in times of stagnating mobile telephony penetration and growing competition, how can mobile communication and media businesses seize this opportunity and make Mobile TV a commercial success? By analysing the Estonian market for Mobile TV, the author makes an...