The purpose of this study was to investigate the effects of perceived self-efficacy, achievement goals, instructor effectiveness, meta-cognitive help-seeking strategy, and advisor familiarity upon frequency of advisement selection and learning achievement in multimedia-based instruction. The part experimental, part correlational research was conducted using 116 university undergraduate and graduate student volunteers. Participants self-reported perceptions and learning characteristics. A computer-based lesson on basic statistical concepts was completed to measure frequency of requested...