In this book Paul Sullivan introduces readers to the theory and method of dialogical discourse analysis (DADA). He unpacks its conceptual basis, relates it to relevant methodological and philosophical literature, and demonstrates its practical application. DADA derives from a strand of social psychology rooted in the philosophy of Mikhail Bakhtin. It seeks to foreground the role of atmosphere, subjectivity, and authorial reflection within texts. It also enables the researcher to attend to the conflicts, judgments, and interpretive activities that take place in language use. Practically...