The sales environment has been forever altered by e-commerce and price-centered commodities. Competition has become stiffer, and quotas have become higher. The demand for performance has created brutal pressure in a lonely profession, and increasing the number of cold calls is not enough to survive. Success requires closing a higher percentage of opportunities and growing existing business. But how do you achieve such lofty goals?

"The Trusted Advocate" is a revelation of fundamental principles that empower maximum success through authenticity and integrity. John Mehrmann and Mitchell...