From the Western and the sitcom to the game show and the reality series, genre has been at the center of television's identity since programming began in the 1940s. Thinking Outside the Box: A Contemporary Television Genre Reader brings together some of the best and most challenging scholarship about television genres, exploring their beginnings, their development, and their shaping by creators, networks, and viewers. While television genre was seen as static in the scholarship of the 1980s, Thinking Outside the Box explores the malleable and reflective nature of various TV programs. The...