Lawrence W. Hugenberg Paul M. Haridakis Adam C. Earnheardt
In these essays, 30 scholars of sports communication tackle a wide range of subjects, including the ways in which people root for their teams and the uses of technology to cultivate fan communities. The volume takes an interdisciplinary approach through the fields of communication, psychology and telecommunications.
In these essays, 30 scholars of sports communication tackle a wide range of subjects, including the ways in which people root for their teams and the ...
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN along with its sister networks has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company s branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media...
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN along with it...
