Despite the abundance and quality of recent historical writing on consumerism, it cannot be said that the modern Co-operative movement (Co-op) has been well served. It has also been by-passed in studies that locate Britons' identity in their consumption. The reasons for this can be found in the widely perceived decline of the Co-op since the 1950s, but also in various historiographical agendas that have resulted in its relative invisibility in modern British history. This book, by demonstrating the variety of broader issues that can be addressed through the Co-op and the vibrancy of new...