While Johnny Olson is best known as the original announcer on CBS The Price Is Right, he was a seminal figure in radio and television whose prolific career is woven into the fabric of broadcastings history.

Using Olsons own words and documentation of his career, as well as his personal remembrances of the birth of modern media, this book traces the development of radio and TV from their experimental roots, through their growth to Americas most infl uential sociological force. From Marconi to Match Game, from the birth of the CBS, NBC, ABC and Mutual radio networks, through the rise and...