What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history?

What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro?

And how does it continue to expand its products, retool its image, and become more popular with each passing year?

Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From...