The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

Going Sane in San Francisco is based on a true story about two brothers from a San Francisco entertainment family. One brother, Steve Silver, was a gay man who married a woman months before dying of AIDS to bury the truth about his sexuality and became fabulously wealthy by creating Beach Blanket Babylon, the longest running stage show in America. His brother Roger, who grew up despised by their social-climbing mother, was eventually disowned by his brother. The book explores the inner workings of greed, manipulation, deceit, control, the music and theater businesses, drugs and drug...