How do minority Christian churches adapt to and negotiate with the changes brought about by deep mediatization? How do they use their media to present themselves to their followers and the general public? This book aims to answer these questions by investigating how minority organizations of two different Christian traditions in the UK and Poland – the Seventh-day Adventist Church and the Orthodox Churches – use their own media to position themselves in their social, religious, and political environments.
Based on the analyses of media practices, media content, and interview material,...