A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to...

This revised, extended and updated edition of Robert Solomon's well-received The Transformation of the World Economy assesses the remarkable changes in the world economy in recent decades. The impact of marketization, of globalization in both industry and finance, and of increased policy co-ordination as a response at regional and global level, are analysed. The policy impact of changing philosophies of economic policy in the US, Britain, Western Europe, the USSR, Russia and Eastern Europe, China, Asia, the Middle East, Africa and Latin America are analysed.