Building beyond Lakoff's election-year best-seller, Don't Think of an Elephant, this new book shows how the values of American voters are dramatically shifting. With the arrival of the 2008 election year, a rising "feminized majority"-made up of both women and men-is emerging as the pivotal force in American politics. Emerging trends show these values are broadly progressive and address not just the needs of women but the general interests of society. They are held by women substantially more than by men but have become the values held by a majority of all voters, including millions of men....

Building beyond Lakoff's election-year best-seller, Don't Think of an Elephant, this new book shows how the values of American voters are dramatically shifting. With the arrival of the 2008 election year, a rising "feminized majority"-made up of both women and men-is emerging as the pivotal force in American politics. Emerging trends show these values are broadly progressive and address not just the needs of women but the general interests of society. They are held by women substantially more than by men but have become the values held by a majority of all voters, including millions of men....