In recent years, organizations have demanded evidence that communication
management is effective. Consequently, professionals and scholars alike have
looked for the key concepts to establish the value of communiction
management practice. The terms "relationships" and "reputation" have
emerged as the focal concepts in explaining the purpose and value of
organizational communication management. When those concepts are
integrated in a model, the role of communication management can be
captured more clearly than when there is a separate focus on each of the
concepts. This book examined the link...

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of...