"Music defines us. Joel Beckerman knows. Let him tell you all about it." --Anthony Bourdain

"Equal parts sociological study and business advice, using unique everyday examples--for instance, how the fate of the Chili's fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience--to explain how sound effects our mood and shopping habits."--EW.com

Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions,...