"Who Cares?" is a call to arms for all proponents of public schools: administrators, teachers, support staff, and unions. It encourages schools to focus on the most important "R" of all-relationships. Many advocate the importance of relationships in a school, but few articulate how to systematically address it. "Who Cares?" offers hope with real world customer service examples and practices that have been implemented in one public school district in the battle to win back students. Readers can expect to find a variety of tools and resources, including:

. Customer service ideas for all...