Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R&D--until now.
First introduced in Anne Marie Knott's influential Harvard Business...
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
