Researchneedsideas, discourseandexperimentationinordertothrive, butmore than ever we are expected to make researchimmediately relevant and available to society and the world of commerce. Of these three poles (ideas, discourse and experimentation), ideas lie farthest from a ?nished product, and it is therefore ideas that are most easily left behind in the rush to catch the gravy train. The pressure to prioritize applications rather than understanding hinders researchers from thinking deeply about problems, and in the worst case prevents us from truly understanding and innovating. The ?rst...