Motivated drug consumers are eager to learn how to live healthier, happier lives while reducing both health-related costs and drug-related problems. The author explains it all in this timely and authoritative book.

Consumer drug prices are the result of incremental contributions from discovery through dosage delivery system design, clinical trials, manufacturing, marketing and promotion, drug distribution through the drug supply chain, dispensing, and medication therapy management activities which promote healthy treatment outcomes. The author guides the reader through a complex maze of...