In 2001, the German pharmaceutical company Bayer withdrew an anticholesterol
drug - Baycol/Lipobay - because the product was suspected to be
connected to several deaths. The alleged side-effects of the drug caused a big
PR crisis for Bayer that forced the company to respond in order to protect its
image. The research of framing in public relations crises is a developing area.
While previous studies analyzed how organizations frame crisis events, little
research has been done on media framing of crises. This study employs quantitative
content analysis to analyze coverage of the Bayer crisis in...