University websites hold considerable power for reaching prospective
students via a cost-effective means as many view the Internet as the great
equalizer among institutions. Unlike traditional forms of marketing, the
quality of a website does not have to be limited by university size or budget
as the price of accessing the medium and distributing the message can be
equal for all. Therefore, in terms of marketing activities, websites have the
potential to remove the disparity between what larger universities are able to
accomplish and what smaller ones would like to achieve. But...