The concept of -fandom- has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in...

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.

Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and...

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.

Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and...