Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence.
Focusing on the central concept of "mediatization" - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA,...
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our u...
The concept of -fandom- has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in...
The concept of -fandom- has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evo...
Andrew C. Billings James R. Angelini Paul J. MacArthur
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.
Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and...
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and...
Andrew C. Billings James R. Angelini Paul J. MacArthur
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.
Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and...
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and...
