Despite the amazing strides made in information technology, communication processes are predominantly initiated and managed by humans for humans. This underscores the idea that it is the target of the process that is the center of all communication activities. The process fundamentally involves seeking answers to the cardinal questions of what to communicate, how to communicate it, when to do so and why. Many books and manuals have attempted to address some of these questions but not much attention has been directed at a systematic analysis of audiences before, during and after communication...