The objective of this study is to determine how museums might incorporate
the use of online publishing and communication technologies as a tool to
initiate and foster connections with their audiences. This research is designed
with the expectation that it will contribute to knowledge regarding how such
communication technologies are understood and received. The ultimate goal
is to help museums and cultural institutions develop comparable interactive
capacities that encourage dialogue and more deeply engage the communities
they serve. In this study, a review of literature and extant online...